IoT Security Blog

Articles and Posts on IoT Security, Embedded Systems, and the Internet of Things

Honk If It's You

Contributed by Louis Parks

There was an interesting item in the New York Times today that should give anyone who says, The ability to track anything from any distance with RFID is overblown a need to rethink their position.

It appears a new ad campaign for the Mini Cooper uses the RFID tag embedded in the owner’s car key to alert a billboard at the side of the road that you are coming. The Mini-owners need to register to be part of the talking billboard which, upon reading their car, can broadcast a pet name they may have for their car and a brief personalized message.

The car executives say there is no reason for alarm or for anyone to worry about the privacy aspects because It’s completely voluntary. They do fail to explain how a rogue RFID reader is prevented from accessing the RFID tag and identifying your vehicle. Maybe there is something to this tracking thing?